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SERM

Search Engine Reputation Management (SERM) helps protect and improve your online reputation. We monitor and manage your brand's online presence across search engines and review platforms.

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Protect and improve your online reputation

Your online reputation can make or break your business. SERM helps you control what people see when they search for your brand, ensuring positive results dominate search results.

We monitor your online presence across search engines, review sites, and social media to identify and address negative content while promoting positive mentions.

Our SERM strategies help you build trust with potential customers and protect your brand from reputation damage.

Protect your reputation

Explore our work

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+95,11%Organic traffic
+81,52%Revenue

Top 1 in the 'Footwear' Category — No Magic, Just SEO

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+67%Organic traffic
+98.73%Revenue

TOP-4 mono-brand with 2x revenue and +67% traffic

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+104%Organic traffic
+24.5%Revenue

2X Organic Traffic in 12 Months for TOUS

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Strategic Monitoring

We continuously monitor your online presence across all major platforms to identify potential reputation issues before they become problems.

Quick Response

When reputation issues arise, we respond quickly to address negative content and promote positive mentions to minimize damage.

Reputation Protection

Our SERM strategies help protect your brand from reputation damage and ensure positive content dominates search results for your brand.

How do we work

Our SERM process

  1. Reputation Audit

    We conduct a comprehensive audit of your current online reputation across all major platforms and search engines.

  2. Strategy Development

    We develop a customized SERM strategy to address current issues and prevent future reputation problems.

  3. Implementation

    We implement reputation management tactics, including content creation, review management, and negative content suppression.

  4. Ongoing Monitoring

    We continuously monitor your online reputation and respond quickly to any new issues that arise.

Start protecting your reputation
View all

Organic traffic and sales have increased, with even more growth expected following upcoming website improvements. The team identified growth opportunities that had previously been overlooked. The team worked strictly within the agreed deadlines, responded promptly to feedback, and regularly reported on progress. Tasks were completed in stages, with clear prioritization and adaptation to the current business goals.

Hanna Hinkul
Hanna Hinkul Head of Digital Marketing, INSTYTUTUM

Our achievements

With years of experience in digital marketing, the DGTL-HOUSE team excels at helping clients think big, stand out, grow quickly, and achieve maximum results. We deeply value our customers, and our goal is to earn their trust and loyalty through measurable success, not just words. Take a quick look at what we achieved for our clients in 2025:

167,2m

Traffic

$98.9m

Year Growth

50,1k

Leads

3,75b

Impressions

impressions
revenue
traffic
leads

Still have questions? We've got answers

We've compiled the most common ones to help you understand how reputation management works and what to expect. If you're still unsure, we're just a message away.

What is SERM and how is it different from SEO?

SERM focuses on managing how your brand appears in search results by promoting positive content and suppressing negative mentions. Unlike SEO, which is about visibility, SERM is about perception.

Can you remove negative reviews or articles?

While we can't delete content from third-party platforms, we can push down negative search results by promoting credible, positive assets and content—making them less visible to your audience.

How long does it take to see results with SERM?

Typically, you'll notice positive movement within 1–3 months. Full results depend on the complexity of your situation and how competitive your keywords are.

Is SERM only for crisis situations or bad PR?

Not at all. SERM is also used proactively—to build trust, maintain a positive image, and ensure you control the narrative as your brand grows.

What kind of content do you use to improve reputation?

We work with press articles, blog posts, reviews, social media profiles, and optimized website content—everything that can rank well and build credibility.

Can SERM help individuals or just companies?

Both. Whether you're a founder, executive, or a public-facing professional, SERM can help shape a clean, trusted online presence.

Pandora
Denys OvdiienkoCEO, Pandora
5.0

Over two years of working with DGTL-HOUSE, we saw a 60%+ increase in organic traffic and higher revenue, even amid wartime and economic instability — a remarkable achievement.

Verified Review Read on Clutch
INTERTOP
Tetiana BodrovaHead of Digital & CVM, INTERTOP
5.0

DGTL-HOUSE helped us reach the #1 position in organic search in the "Footwear" category among key competitors. They improved our rankings in the "Clothing" and "Accessories" categories. YoY traffic: +26%.

Verified Review Read on Clutch
TOUS
Oleksandr KostenkoHead of E-Commerce, TOUS
5.0

Organic traffic has doubled, and as a result, sales have also nearly doubled. Project management was at the highest level. We received quick and comprehensive answers to all our questions.

Verified Review Read on Clutch
INSTYTUTUM
Hanna HinkulHead of Digital Marketing, INSTYTUTUM
5.0

Organic traffic and sales have increased, with even more growth expected following upcoming website improvements. The team identified growth opportunities that had previously been overlooked.

Verified Review Read on Clutch
INTERTOP
Viacheslav ZinkevychHead of Digital Marketing, INTERTOP
5.0

They are highly flexible in their approach and capable of thinking outside the box. DGTL-HOUSE shows genuine care and dedication in working with our in-house team and our shared results.

Verified Review Read on Clutch
INTERTOP ASIA
Catherine ChshipachyovaCMO, INTERTOP ASIA
5.0

Top-1 in the Clothing and Footwear categories, Top-3 in Accessories. Significant increase in search visibility across all categories: +9.75% in Footwear, +28% in Clothing, and +41.5% in Accessories.

Verified Review Read on Clutch
INTERTOP
Kate TishchenkoDigital Marketing SEO Manager, INTERTOP
5.0

New content and well-developed pages have increased. Many site errors were fixed. Work quality with these partners is confirmed by improved reach, traffic, and revenue.

Verified Review Read on Clutch
INTERTOP ASIA
Zhanar ShaimerdenovaHead of Digital Marketing, INTERTOP ASIA
5.0

Most of our key queries have reached the TOP-3, leading to an increase in both our traffic and sales revenue. The team prepared a work plan, which we reviewed and approved internally.

Verified Review Read on Clutch

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